Dubai - UAE
The German National Tourism Office concluded its participation in the Arabian Travel Market 2026, confirming its long-term commitment to the GCC market, after four days of direct communication with workers in the travel sector, the media and tourism partners from various parts of the region.

1.2 million hotel nights and 3 billion euros spent

German participation was supported by numbers that reflect the depth of the tourism relationship with the Gulf. Germany recorded 1.2 million hotel nights for visitors coming from the Gulf Cooperation Council countries in 2025, while spending by travelers from the region reached 3 billion euros, which confirms the significant contribution of this market to the tourism sector coming to Germany.

Partnerships covering all stages of the journey

The German National Tourism Office participated along with the Lufthansa Group, Munich Airport, Studiosus Inkkaming, Value Retail Management GmbH, which represents the Ingolstadt Village and Wertheim Village shopping villages, and the Berlin Tourism Board “Visit Berlin”. Together, these partners formed an integrated system that covers the visitor’s needs, from exploring the destination and traveling there by air, to airport services and shopping experiences.
Various campaigns that address all interests

The German National Tourism Office reviewed a group of campaigns that reflect the diversity of German tourism, including the “Feel in Touch” campaign, which highlights destinations that have certified sustainability certificates, the “Your Next Stop: Travel Destination Germany” campaign, which showcases the diversity of cities from major to smaller cultural centers, in addition to the “Flavors of Germany” campaign for regional cuisine and upscale restaurants, the “Family and Friends in Nature” campaign for walking and cycling trails, and the “Live the Atmosphere” campaign. Holidays in Germany” which encourages travel outside the summer season.

Why does it matter to Arab tourists?
This participation reflects Germany's orientation towards enhancing the travel experience for visitors to the Gulf, with a focus on ease of access, smooth procedures, and flexibility in planning. For the Arab tourist, this means wider options that combine cities, nature, shopping, wellness and fine dining in one destination, with the ability to modify trip plans with greater flexibility. As for the Arab investor in the travel sector, he finds in these partnerships opportunities to cooperate with German partners in aviation, airports, shopping and tourist destinations, within a market that is growing steadily and recording record numbers in spending and hotel nights.