Riyadh, Saudi Arabia

The activities of the sixth edition of the Saudi Events Exhibition 2026 will begin tomorrow in the capital, Riyadh, at “The Arena”, to be the largest professional gathering of its kind in the Kingdom that includes elite specialists in the sectors of events, entertainment, meetings and conferences.

A comprehensive platform for experience makers

Over the course of September 9 and 10, the exhibition will welcome more than 5,500 industry professionals, along with 100 exhibitors and suppliers, showcasing the latest solutions and technologies in the fields of production, creative services, logistics and event technologies. The event witnesses the participation of 30 regional and international speakers, presenting 15 hours of free leadership content through two seminar platforms, showcasing Saudi success stories and global best practices in innovation and emerging technologies.

Daginwala: The Kingdom is an ambitious global destination for creating experiences

In a statement on this occasion, Ammar Daginwala, exhibition director at Specialized Events Exhibitions, confirmed that the scene has changed radically, adding: “

Saudi Arabia is no longer just an emerging events market, it has become one of the most ambitious destinations in the world for creating and implementing experiences.
». He pointed out that the exhibition brings together organisers, agencies, suppliers, government agencies, technology providers and creative talents, who together contribute to shaping the features of the sector during the next stage.

Awards honoring innovation pioneers in the sector

The event concludes on the evening of September 10 with the second edition of the Saudi Event Awards, which will be held at the JW Marriott Hotel, Riyadh. The awards honor individuals, teams and companies that have made a tangible impact on the events scene in the Kingdom, and the shortlist reflects the diversity of work carried out in various parts of the country, as entities based on prominent Saudi experiences compete to gain recognition for their qualitative contributions.

Promising opportunities for investors in the experience economy
This momentum witnessed by the events sector represents a clear indication for Arab investors of the extent of the promising opportunities in the Kingdom, which continues to expand its cultural, entertainment and sports offerings within the goals of Vision 2030. With the growing demand for innovative experiences, the Saudi market opens new investment horizons in the areas of organizing events, supporting technologies, creative services, and infrastructure for exhibitions and conferences, making it an attractive environment for Arab capital wishing to participate in one of the region’s fastest growing sectors.