Algiers - the capital
The Algerian Minister of Tourism and Traditional Industry, Houria Maddahi, supervised the official launch of the first national hotel brand called “Alcazar Tlemcen.” This step comes within the framework of a comprehensive strategy to develop the hotel and hospitality sector, through the transition to a national investment identity while maintaining the highest standards of luxury classification under the management of the Algerian Hotel Investment Company.

A government vision to raise the competitiveness of the sector

Regarding the importance of this initiative, Minister Houria Maddahi confirmed in her speech during the ceremony that:

“Adopting to build a new hotel brand means raising the challenge and entering the hotel industry at a steady pace to compete with major hotel brands.”

She explained that choosing the city of Tlemcen reflects the keenness to exploit its historical components, noting that the name “Alcazar” is inspired by the ancient Andalusian heritage of the city.

Human investment and architectural quality
The new brand, which was headquartered in the former Renaissance Hotel on the Lalla Seti plateau, aims to enhance quality and sustainability in hotel services. The announced strategy focused on developing human resources and qualifying national competencies as an essential element to ensure success, in parallel with expanding the inspection of fever facilities and stations in the region to support the economic development map.

Investment and tourism dimensions for the Arab region

The new hotel brand provides Arab tourists with an exceptional experience that combines Andalusian architectural authenticity with international hotel services, making Tlemcen an ideal destination for cultural, family and hospital tourism. On the investment level, the way is opened for Arab investors to conclude strategic partnerships in the fields of facility management and hotel training, supported by government directives to facilitate investment and make tourism a development engine par excellence.