Riyadh - Saudi Arabia
Medina is witnessing an exceptional development movement that is reshaping its urban identity through an integrated system of development projects. These initiatives aim to transform old neighborhoods and heritage sites into lively urban destinations that combine authenticity and modernity, thus raising the quality of life and enriching the visitors’ experience within the goals of the Kingdom’s Vision 2030.

Qualitative transformations in the washing machine and visions of the city

The "Al-Mughaysla" neighborhood, which is located near the Prophet's Mosque and includes 70 historical landmarks, is witnessing a tourist transformation on an area of 1.4 million square meters through traditional inns and restaurants. In parallel, the “Visions of the City” project is emerging as one of the largest hospitality projects in the world, providing more than 47 thousand hotel units, with the names of its neighborhoods inspired by historical tribes to embody the authentic urban identity.

Developing landmarks and reviving heritage trails
Development efforts are expanding to include the “Sunna Trail” extending between the Prophet’s Mosque and the Quba Mosque, the “Oasis of Eyes” project and Mount Uhud, in addition to the Suwayqa Market, the Al-Safiya Museum and Bustan, which extends over an area exceeding 4,400 square meters to provide a modern knowledge experience. Engineer Fahd Al-Balihshi, Mayor of the Medina Region, stressed the importance of this movement by saying: “Urban development projects seek to revive the material and moral heritage of the city, and transform historical sites into an attractive environment that enriches the religious and cultural experience of the visitor.”

Investment opportunities and tributaries of cultural tourism

These projects open promising horizons for Arab investors and tourists. It allows visitors to stay in ancient city houses that are more than 120 years old and explore heritage in a modern way. It also provides investors with viable opportunities in the hospitality and cultural tourism sector, while targeting 23 million visitors annually by 2030.