Abu Dhabi-United Arab Emirates

Sheikh Hazza bin Zayed Al Nahyan, the Ruler's Representative in the Al Ain Region, opened the first session of the "Al Ain Future Business Forum", organized by the Department of Economic Development - Abu Dhabi at the "ADNEC Al Ain" Center under the slogan "Invest, Develop, Prosper", attracting wide interest in the business tourism sector and events in the "oasis city"; The event constitutes a strategic platform for promoting tourism and heritage, and reviewing the incentives for attracting hotel and international investments to support the comprehensive economic renaissance, and enhancing Al Ain’s position as a leading tourist and investment destination in the Emirate of Abu Dhabi and the United Arab Emirates.

​Utilizing tourism competitiveness and developing destinations
Sheikh Hazza bin Zayed met with a number of officials, decision makers and investors to discuss joint opportunities, develop tourism infrastructure and facilitate access to capital. Pointing out the importance of employing the region’s competitive elements and its unique nature to attract quality tourism and development investments, in keeping with the vision of the wise leadership in building a diversified and sustainable economy based on innovation, he listened to the opinions of experts in enhancing Al Ain’s contribution to the economic and social renaissance through sustainable hospitality and entertainment trade projects.

​International presence and promising prospects for conference tourism
​The forum witnesses a remarkable attendance of more than 4,800 participants from senior executives and investors from around the world, with the participation of more than 70 international speakers through extensive work sessions and dialogues. The themes of sustainable tourism, infrastructure development for heritage and environmental sites, smart mobility, and luxury hospitality are at the forefront of the event’s discussions, with the aim of formulating integrated solutions that raise the efficiency of tourism services and invest in the ancient cultural heritage, which will reflect positively on visitor flows and hotel occupancy rates, and consolidate the attractiveness of Al Ain as a developed regional center that combines the authenticity of history with the modernity of tourism investment.