The association continues to strengthen its field presence in support of heritage and specialized tourism media

Abu Dhabi - UAE

The Emirates Tourism Media Association began its field activity by visiting the activities of the 23rd session of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), held at the ADNEC Center Abu Dhabi until September 6, in a step that reflects its keenness to be present in forums that highlight the national identity and cultural heritage of the Emirates.

A platform that reflects the ancient heritage

The exhibition, which is considered the largest in its history since its launch in 2003, was chosen to be the association’s first stop because of the space it provides that combines authentic heritage and modernity, as 2,405 exhibitors from 71 countries participate in it, and it extends over an area of 107 thousand square meters, making it a global platform for hunting, equestrian, and craft and environmental industries.

Speech of the Association President
In this context, Hussein Al Mannai, Chairman of the Board of Directors of the Emirates Tourism Media Association, stressed that “The Abu Dhabi International Hunting and Equestrian Exhibition constitutes a pioneering regional and international platform that reflects the richness of the Emirati heritage and the vision of the wise leadership in preserving the national identity and promoting it globally,” noting that the association’s presence confirms that the tourism media is no longer limited to news coverage, but rather has become a major partner in the tourism industry and conveying the bright image of the country.

Sustainable partnership network

Al Mannai explained that the association, which is the first of its kind in the country and specializes in tourism media, seeks through this presence to build strategic partnerships with participating institutions and entities, thus contributing to developing the tourism media discourse and enhancing the position of Abu Dhabi and the Emirates as the capital of specialized events and exhibition and conference tourism.

A message to the Arab tourist and investor
For Arab tourists, the ADIHEX exhibition represents a window into the heritage of the fathers in a modern environment, where hunting and equestrian enthusiasts from all over the region meet. As for the Arab investor, he will find in this gathering an opportunity to learn about the latest innovations in the heritage and environmental tourism sectors, and to benefit from the commercial partnerships offered by the platform between the Gulf and international markets, in light of the growing demand for experiential and heritage tourism in the region.