Amman - Jordan
Princess Dana Firas, President of the National Heritage Foundation, launched the activities of the Second Grape Festival in the Jordanian city of Fuheis, organized by the House of Heritage and Arts Association, to celebrate the agricultural harvest seasons and highlight the place of grapes in the cultural and social memory of the city. The festival witnessed a wide official and popular presence with the participation of farmers, artists, and productive families, to promote registered heritage and craft products.

Transforming legacy into living practice

The festival program included archaeological tours that included the Orthodox Church, its museum, and Hosh Al-Salman, in addition to a scouting march and exhibitions of bazaars, popular foods, and Balqawi and Fuhaisian fashions. In this context, Her Highness Princess Dana Firas highlighted the importance of the event and its place in the national culture, saying: “

Fuheis is not only a part of the memory of its people, but an important part of the cultural and historical memory of Jordan, as the grape festival represents a model for transforming heritage from a memory into a living practice that is preserved, preserved, and transmitted to future generations.  

Empowering families and promoting cultural movement
The festival seeks to document intangible heritage and empower artisans and local productive families by opening new economic horizons to promote traditional agricultural products derived from grapes. The organizers of the event stressed that these initiatives contribute to reviving the memory of the place and encouraging sustainable agriculture, while linking new generations to the heritage of their ancestors and activating community activities in the region.

Promising opportunities for Arab tourism and investment

The festival represents an ideal opportunity for the Arab traveler to learn about the authenticity of the Jordanian heritage and the unique tourism components of the historical city of Fuheis. The event also opens promising investment doors for Arab capital and investors in the fields of rural hospitality, heritage food products, and cultural and craft industries, which enhances economic sustainability and meets the growing Gulf and Arab demand for authenticity and nature tourism.