Tokyo - Japan
Akita Prefecture in northeastern Japan has succeeded in transforming its weak tourist presence into an innovative attraction tool. The local government's Tourism Strategy Department launched a campaign to distribute accommodation vouchers under the clever and provocative slogan: “Akita Prefecture: Still Unnoticed,” in a confident invitation to travelers to discover the secrets of the quiet Japanese countryside away from the hustle and bustle of the major capitals.

A record jump in nights stayed and a Japanese lead

The numbers quickly confirmed the success of this experiment; Japan Tourism Agency statistics revealed that Akita recorded 339,100 nights of stay, an increase of 34.4% compared to last year, topping the highest rates of tourism growth in Japan. Akita is based on unique natural and cultural elements, most notably the Shira Kami Sanchi Mountains, which are included on the UNESCO World Heritage List, and the famous Akita Kanto summer festival.

In a comment reflecting satisfaction with the impressive results of the marketing campaign, a prefectural government official stated in a calm and concise Japanese tone, saying: “It seems that the campaign had an effect.”

An inspiring vision for the Arab traveler and investor
Akita gives Arab tourists the opportunity to have a rich tourist experience that combines the charming nature of the countryside and authentic heritage in a tranquil atmosphere. While providing investors and decision makers in the Arab hotel sector with an inspiring case study on how to create high tourism demand at a smart cost; It is a strategy that can be adapted to revitalize promising Arab destinations in the Gulf and North Africa that have tremendous potential and are looking to formulate their own marketing story.