Manama - Bahrain
The fourth edition of the Arabian Perfumes Exhibition 2026 will be held from 24 to 28 November at the Bahrain International Exhibition Centre, under the patronage of Crown Prince and Prime Minister Salman bin Hamad Al Khalifa. This year, the exhibition witnesses the inauguration of a new wing dedicated to beauty products, including cosmetics, skin, hair and body care, in addition to perfumes, oud, incense and home perfumes, with the participation of a group of prominent Gulf brands.

Growth indicators and visitor traffic

The last edition attracted more than 56,000 visitors from various Gulf Cooperation Council countries, with about 65% of visitors spending between $100 and $1,000 on perfume products, while women constitute 69% of the total attendance. The majority of exhibitors classify participation in the event as a major platform for direct access to consumers and building sustainable business relationships.

In this regard, Sarah Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority, explained that sponsoring the exhibition reflects the distinguished position it enjoys and the prominent presence it represents on the annual events agenda, pointing to the importance of the exhibition by saying:
It continues to consolidate its presence as a specialized event that attracts visitors and those interested, in light of what it witnesses year after year of growth in the volume and diversity of participation and experiences offered to the public.

Promising opportunities for the Arab investor and visitor

The exhibition represents for Arab tourists a distinguished shopping and entertainment destination that allows them to explore luxury perfumes and experience beauty products directly from manufacturers, with the possibility of unified entry to the “Jewellery Arabia” and “Cityscape Bahrain” exhibitions through free registration. On a related level, the event provides the Arab investor with an ideal environment to learn about trends in the hospitality and perfume market, and to explore the latest distribution channels and commercial partnerships in the region.