US Hotel Revenue Grows 4.7% in Early November as Smaller Markets Lead Performance

Average daily room rate reaches $168.35, with occupancy at 65.1%, while St. Louis records the strongest growth among major markets, supported by a large religious convention.

The US hotel industry recorded year-on-year growth of 4.7% in revenue per available room (RevPAR) during the week of November 1–7, 2026, although the pace of growth slowed compared with the previous week, according to data from CoStar, a leading provider of hospitality industry information and analytics.

The report, released on November 12, showed that RevPAR increased to $109.55, supported by a 3.2% rise in average daily rate (ADR) to $168.35 and a 1.4% increase in occupancy to 65.1%.

RevPAR had grown by 9.7% in the preceding week, indicating a slowdown in the annual growth rate at the beginning of November, rather than an actual decline in revenue compared with the previous year.

The data showed that hotels outside the 25 largest US hotel markets were the main drivers of national performance, recording a 7.1% increase in RevPAR.

Meanwhile, 15 of the 25 largest markets reported RevPAR growth, highlighting variations in performance across US destinations.

St. Louis recorded the strongest RevPAR growth among major markets, rising 18.6% to $97.73.

Occupancy in the city also increased by 7.5% to 68.5%, coinciding with the 118th Annual Holy Convocation of the Church of God in Christ, which attracted participants to the city from November 3 to 10.

Miami, meanwhile, recorded the largest increase in average daily room rates among major markets, rising 11.6% to $245.59.

The first week of November demonstrates that growth in the US hospitality industry is not driven exclusively by major cities.

Hotels outside the country's 25 largest markets outperformed their larger counterparts in RevPAR growth, highlighting the importance of regional destinations in supporting overall industry performance.

St. Louis also illustrates the role that major conferences and events can play in generating hotel demand, particularly in destinations outside traditional tourism hubs.

However, stronger revenue performance over a single week is not sufficient to establish a broader monthly market trend, especially when the timing of events and public holidays varies from year to year.

Monitoring occupancy, average daily rates and RevPAR together remains essential to understanding whether hotel revenue growth is being driven primarily by stronger guest demand or higher room prices.