Amman Brings Together International Medical Tourism Experts to Discuss Investment, Insurance and AI

The 9th Global Medical & Wellness Tourism Conference opens on November 11, bringing together specialists from Jordan, the UAE, Türkiye, Germany and other countries, as Jordan's medical tourism sector welcomed approximately 230,000 international patients in 2025.

Amman will host the 9th Global Medical & Wellness Tourism Conference & Expo on November 11–12, 2026, bringing together experts and representatives from healthcare, tourism, insurance, technology and investment organisations to explore opportunities for developing international patient services and strengthening cross-border cooperation.

The conference comes as Jordan seeks to expand its presence in the global medical tourism market, which attracted approximately 230,000 international patients in 2025 and generated an estimated USD 1 billion in revenue, according to statements made in June by Fawzi Hammouri, President of Jordan's Private Hospitals Association.

The conference will examine applications of artificial intelligence and medical technology in improving the international patient experience, from remote consultations and diagnosis to travel arrangements, accommodation, treatment and post-treatment follow-up.

Discussions will also address investment opportunities and partnerships between hospitals, insurance companies and tourism service providers, alongside the development of integrated medical travel packages connecting healthcare, hospitality and transportation.

A specialised exhibition will showcase medical services and technological solutions while providing networking opportunities for participating organisations.

The announced list of participants includes medical tourism experts and industry representatives from Jordan, Türkiye, the UAE, Germany and other countries.

Among the announced participants are Emin Çakmak from Türkiye, Laila Al Jassmi from the UAE, and Michaela Kehrer from the Berlin Convention Office, alongside healthcare experts and officials from Jordan.

The conference builds on an initiative launched in 2009 by Ayman Erekat, President of Pioneers Road Event Management, to establish a platform connecting healthcare institutions, tourism organisations and investors through professional cooperation and knowledge exchange.

Jordan's medical tourism industry faces challenges involving entry procedures for patients and their companions, operating costs, international air connectivity and growing competition from other regional medical tourism destinations.

These challenges highlight the importance of strengthening cooperation with international insurance providers and medical referral organisations while improving services supporting patients travelling for treatment.

Medical travel differs from conventional tourism because it requires close coordination between healthcare providers, airlines, accommodation operators, insurance companies and post-treatment care services.

Developing these services as an integrated experience is an important factor in helping medical tourism destinations compete for international patients.