Three Artal Hotels properties to join the Unscripted by Hyatt brand, marking its debut in the EMEA region, with Amsa Hospitality managing operations and integration targeted for Q4 2026.
Riyadh – Saudi Arabia – Al Rehla
Hyatt Hotels Corporation has announced the signing of its first hotel franchise agreements in Saudi Arabia, partnering with Artal Hotels to bring three existing properties in Riyadh under the Unscripted by Hyatt brand, representing a combined portfolio of 296 rooms and suites.
The agreements mark the brand's first entry into the Europe, Middle East and Africa (EMEA) region, with the properties expected to join Hyatt's portfolio during the fourth quarter of 2026.
Amsa Hospitality will oversee the operations of all three hotels.
The franchise agreements follow a memorandum of understanding announced in July between Hyatt and Artal Hotels, alongside hotel management agreements signed by Amsa Hospitality, representing a new contractual stage in the partnership.
Three Hotels Serving Different Guest Segments
The agreements cover Gardino Hotel Riyadh, which offers 99 rooms and suites near the capital's medical and university districts, with dining, fitness and wellness facilities.
Vittori Garden Riyadh features 131 rooms and suites in the Al Sahafah district, along the King Fahd Road service route, close to major business and entertainment destinations, including King Abdullah Financial District and Boulevard City.
Meanwhile, Vittori Suites Riyadh provides 66 suites, primarily configured with one or two bedrooms, within a mixed-use development on King Abdulaziz Road. The property is designed to accommodate guests seeking extended stays.
Gardino Hotel and Vittori Garden are already welcoming guests, while Vittori Suites has completed extensive renovations in preparation for reopening and joining the new brand.
A Franchise Model That Preserves Hotel Identity
The Unscripted by Hyatt brand allows independent hotels to retain their individual names, character and design features while gaining access to Hyatt's global distribution and reservation network and its World of Hyatt loyalty programme.
Brianna Swift, Regional Vice President of Development for Saudi Arabia at Hyatt, said the agreements represent two significant milestones for the group: its first hotel franchise agreements in the Kingdom and the introduction of the Unscripted by Hyatt brand to the wider region.
Moein Serhan, Chief Executive Officer of Amsa Hospitality, said the partnership with Artal Hotels and Hyatt supports the development of accommodation experiences tailored to the evolving needs of the Saudi market.
Al Rehla Travel Insight
The agreements are expected to provide travellers with additional internationally branded accommodation options in Riyadh, catering to business visitors, medical travellers and guests seeking longer stays.
However, access to World of Hyatt benefits will depend on each property's successful integration into the brand and the activation of its reservation and loyalty services.
The partnership also illustrates how international hospitality groups can expand through franchise agreements and the repositioning of existing hotels, rather than relying exclusively on new hotel construction.
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