Training programmes ranging from one to five days are offered at an AED 30 million facility, covering customer service, fine dining, hospitality and leadership.
Dubai – United Arab Emirates – Al Rehla
Emirates has announced that its Centre of Hospitality Excellence is now offering specialised training programmes to businesses, organisations and brands across the UAE, allowing them to benefit from the airline's expertise in customer service and premium hospitality.
The announcement, made on November 9, 2026, follows the centre's opening in October 2025 to train Emirates cabin crew, marking an expansion of its services to other business sectors.
Located within Emirates' cabin crew training facility in Dubai, the centre was developed at a cost of approximately AED 30 million.
It features a restaurant and lounge accommodating around 170 guests, specialised training kitchens and eight technologically equipped classrooms.
Specialised Programmes and Practical Experiences
Training programmes range from one to five days and cover fine dining service, hospitality etiquette, guest communication, customer experience, leadership and team development.
The courses include interactive workshops, practical exercises and sessions delivered by Emirates executives, alongside guided tours of training facilities, including aircraft simulators.
Bringing Aviation Expertise to Other Industries
Thomas Ney, Senior Vice President of Service Delivery at Emirates, said exceptional hospitality requires a deep understanding of people, culture and service excellence, alongside technical skills.
Emirates confirmed that the centre has already welcomed government organisations, universities and regional companies.
Its training approach draws on a hospitality strategy developed in collaboration with Switzerland's EHL Hospitality Business School since 2020.
Emirates employs more than 25,000 cabin crew members representing over 140 nationalities.
Al Rehla Travel Insight
The initiative offers tourism and hospitality companies an opportunity to strengthen their employees' skills by drawing on Emirates' international service expertise, with programmes tailored to individual organisational requirements.
Standard course prices have not been publicly announced.
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