Emirates and Majid Al Futtaim Launch Two-Way Conversion Between Skywards Miles and SHARE Points

Every two SHARE points can be converted into one Skywards Mile, as the partnership connects travel rewards with more than 5,000 retail outlets, brands and entertainment experiences.

Emirates Skywards, the loyalty programme of Emirates and flydubai, has launched a new partnership with Majid Al Futtaim's SHARE rewards programme, allowing members to convert shopping points into airline miles and vice versa.

The service became available on November 10, 2026, enabling members of both programmes to link their accounts through the Skywards Everyday and SHARE mobile applications and transfer rewards at specified conversion rates.

Under the partnership, members can convert five Emirates Skywards Miles into one SHARE point, while every two SHARE points can be exchanged for one Skywards Mile.

Transfers are subject to limits ranging from 2,000 to 150,000 points or miles, depending on the programme and direction of conversion.

Members must register with both loyalty programmes and link their accounts before making a transfer.

Conversions are not processed automatically when accounts are linked. Members must actively select the rewards balance they wish to transfer.

The partnership extends across Majid Al Futtaim's network of more than 5,000 retail outlets, brands and experiences, including shopping malls, Carrefour stores, VOX Cinemas and Ski Dubai.

The SHARE programme has more than 16 million members across the UAE, Saudi Arabia, Egypt, Oman and Kenya, while Emirates Skywards serves approximately 40 million members worldwide.

The agreement was signed by Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, and Darren Taylor, Senior Vice President of SHARE Rewards and Customer Solutions at Majid Al Futtaim.

Ben Khedher highlighted that the partnership provides members with greater flexibility in using their rewards by connecting everyday purchases with travel benefits.

The new service gives travellers an additional way to use accumulated airline miles for shopping and entertainment, while allowing everyday purchases to generate rewards that can be converted into Skywards Miles.

These miles can subsequently be redeemed in accordance with the Emirates Skywards programme's terms and conditions.

However, the different conversion rates mean that points and miles do not hold equivalent value, and transferring rewards may not always offer the best return.

Members should compare the potential value of their rewards before making a transfer, particularly because transfers of Skywards Miles to other loyalty programmes cannot be reversed once completed.