Rotana Targets 25 Hotels in Egypt by 2030, with 11 Properties Currently Operating or Under Development

The group operates three hotels and has eight additional properties in its development pipeline, representing a combined 3,469 rooms and hotel units, while exploring opportunities in Cairo, Luxor, Alexandria, the North Coast and the Red Sea.

Rotana Hotel Management has announced plans to expand its portfolio in Egypt to approximately 25 hotels by 2030, compared with three properties currently operating and eight projects under development.

If achieved, the target could make Egypt the group's third-largest market after the United Arab Emirates and Saudi Arabia.

The announcement was made during the Future Hospitality Summit (FHS Egypt 2026), which opened in Cairo on November 10, bringing together investors, developers and hotel operators to discuss investment opportunities and expansion across Egypt's hospitality sector.

Rotana currently operates three hotels in Egypt, comprising 1,406 rooms and hotel units, alongside eight properties under development with a combined capacity of 2,063 rooms.

This brings the group's existing and planned portfolio to 11 hotels, representing a total of 3,469 rooms and units.

Reaching the 2030 target would require adding another 14 properties beyond the current operating and announced development portfolio.

However, Rotana has not disclosed signed agreements or specific implementation schedules for these additional hotels.

The group is exploring expansion opportunities in Cairo, Luxor, Alexandria, Egypt's North Coast and the Red Sea, alongside other destinations offering significant archaeological and cultural attractions.

Makram El Zyr, Corporate Vice President – Development at Rotana, described Egypt as an important market for the group, highlighting the diversity of demand across business travel, leisure tourism and cultural destinations.

He explained that Rotana aims to identify suitable projects in cooperation with property owners and investment partners, taking into account the requirements of each destination.

Rotana's expansion strategy primarily relies on hotel management agreements with private and institutional investors, while maintaining its focus on its core brand and exploring opportunities for other brands catering to extended-stay guests.

The group also lists Rayhaan Cairo – New Administrative Capital among its future openings targeted for 2030.

The expansion plans come as Egypt aims to attract 30 million international visitors annually by 2030, compared with approximately 19 million visitors in 2025, according to figures referenced by the group.

Rotana's expansion plans highlight its strategy of strengthening its Egyptian presence through hotel management partnerships rather than necessarily owning the underlying hospitality assets.

The eight properties currently under development provide a foundation for further expansion. However, achieving the target of 25 hotels will require additional agreements and new projects over the coming years.

The group has not announced a total investment value for the expansion or a detailed opening schedule for all targeted properties.

Consequently, the 25-hotel figure represents a strategic growth objective rather than confirmed operational hotel capacity by 2030.