Agadir Records 6.73 Million Tourist Nights, Up 9%, Maintaining Second Place Among Morocco’s Tourism Destinations

The city accounts for 19% of Morocco’s overnight stays, behind Marrakech, while hotel occupancy reaches 76% in September, compared with a national average of 58% for the first nine months of 2026.

Classified tourist accommodation establishments in Morocco’s coastal city of Agadir recorded 6,730,490 overnight stays during the first nine months of 2026, representing a 9% increase compared with the same period last year, according to data from the Moroccan National Tourism Observatory.

The figures reinforce Agadir’s position as one of the country’s leading tourism destinations.

Agadir accounted for 19% of total overnight stays registered at classified accommodation establishments nationwide, ranking second after Marrakech, which represented approximately 32% of the total.

The results highlight the significant contribution of both destinations to Morocco’s tourism accommodation market.

In September 2026 alone, classified accommodation establishments in Agadir registered 751,682 overnight stays, an annual increase of 8%, while the occupancy rate reached 76%.

This performance reflects continued demand for tourist accommodation beyond the peak summer season, supported by Agadir’s position as a coastal destination offering beach resorts, marine activities and a mild climate.

The figures also show that Agadir’s overnight stay growth during the first nine months of the year exceeded the national growth rate by two percentage points.

Across the wider Souss-Massa region, which includes Agadir and several coastal and nature-based destinations, total overnight stays reached 7.21 million by the end of September, representing a 9% year-on-year increase.

The region accounted for approximately 21% of Morocco’s total overnight stays, with an occupancy rate of 70%, highlighting its importance within the national hospitality industry.

At the national level, classified tourist accommodation establishments recorded 34.83 million overnight stays between January and September 2026, an increase of 7% compared with the corresponding period in 2025.

The nationwide occupancy rate stood at 58%.

The significance of these results lies in Agadir maintaining its position as Morocco’s second-largest destination by overnight stays in classified accommodation, while recording growth above the national average.

The 76% occupancy rate in September indicates strong utilization of available hotel capacity during that month. However, occupancy alone does not reveal average room rates or actual hotel revenues.

For investors and hotel groups, these indicators provide a basis for monitoring accommodation demand in Agadir, particularly when assessed alongside changes in hotel capacity, room pricing and visitor source markets.

The combined share of Agadir and Marrakech, representing approximately 51% of Morocco’s classified overnight stays, also illustrates the concentration of tourism activity in these two destinations.

This raises broader questions about opportunities to diversify tourism accommodation investment and visitor flows across other Moroccan cities and regions.

Further data on hotel revenues, average daily room rates and international source markets will be essential to assessing the full economic impact of this growth.