Aman Unveils ATMA, a New Wellness and Performance Brand, with Miami as Its First Destination


The new brand brings together a hotel, luxury branded residences and a private members’ club, in partnership with Novak Djokovic, in a development expected to be completed in 2031.

Dubai – United Arab Emirates – Al Rehla

Aman Group has announced the launch of ATMA, its new luxury hospitality brand focused on wellness, sport, nutrition and performance optimisation. The brand will make its debut in Miami through an integrated development combining a hotel, branded residences and a private members’ club.

A Partnership with Djokovic

The development of ATMA’s programmes is linked to Novak Djokovic, the brand’s global partner, who will contribute his expertise in longevity, nutrition, racquet sports and wellness. In a statement marking the launch, Djokovic said his career had taught him that true performance depends on balancing training, recovery, nutrition and mental wellbeing. He added that the project would feature programmes and facilities inspired by this philosophy.

A 120,000-Square-Foot Wellness Centre

ATMA Miami will be located in the financial district of Brickell, overlooking Biscayne Bay. The development will feature a 1,049-foot tower designed by SHoP Architects, with interiors by Studio Paolo Ferrari. It will include a 120,000-square-foot wellness and spa centre, indoor tennis and padel courts, fitness and training facilities, a medical wellness centre and dedicated recovery spaces.

The development will also feature restaurants and bars, event spaces, a private marina and direct access to the waterfront. Residential options will range from one-bedroom units to apartments with five or more bedrooms, as well as six-bedroom penthouses. Owners will enjoy access to private facilities and priority nomination for membership in the invitation-only ATMA Club.
Aman Unveils ATMA, a New Wellness and Performance Brand, with Miami as Its First Destination



Project Expected to Be Completed in 2031

ATMA Miami is being developed by OKO Group and Oak Row Equities, with completion scheduled for 2031. The project marks the first expression of the new brand, whose name means “soul” or “true self” in Sanskrit. It also expands Aman’s hospitality concept to include experiences centred on wellness and performance, alongside accommodation and hotel services.