Italy's WeRoad Acquires Swiss TravelTribe, Targets €70 Million in Additional Revenue Through Acquisitions

First acquisition under a three-year expansion strategy brings ski trips in Zermatt, Laax and St. Moritz into WeRoad's portfolio starting this winter.

Italian group travel company WeRoad has announced the acquisition of Switzerland-based TravelTribe, a specialist in group travel and sports experiences, marking the first transaction under a mergers and acquisitions strategy aimed at generating an additional €70 million in revenue over the next three years.

The company did not disclose the financial value of the acquisition, announced on November 12, 2026.

WeRoad said the transaction would strengthen its presence across Germany, Austria and Switzerland while expanding its portfolio of sports-related travel and group experiences.

Under the agreement, TravelTribe's brand, platform and traveller community will be integrated into the WeRoad ecosystem.

The transaction includes transferring short ski holiday programmes in Zermatt, Laax and St. Moritz to WeRoad's travel portfolio, beginning with the upcoming winter season.

These programmes accounted for approximately 70% of TravelTribe's total bookings over the previous two winter seasons.

TravelTribe's existing website will remain accessible, while bookings will be managed through WeRoad.

TravelTribe was founded in 2024 by Francesco Lorenzo and Francesco Stacconi.

The company has built a community of more than 1,600 people in Switzerland and organised over 300 travel and sports experiences.

According to company figures, 47.5% of travellers who participated in their first trip returned to book another experience within 12 months.

Stacconi will join WeRoad as a co-founder of WeMeet, the company's platform dedicated to organising local events and community activities.

He will help lead the platform's expansion, initially connecting established communities in Switzerland and Italy.

Founded in Milan in 2017 by Paolo De Nadai, Fabio Bin and Erika De Santi, WeRoad specialises in organising group travel experiences through a network of local travel coordinators.

In May 2026, the company raised $58 million in a funding round led by Airbnb to support its international expansion, including entry into the United States market.

WeRoad's broader acquisition strategy targets group travel operators and event companies serving between 2,000 and 40,000 participants annually.

The company aims to expand its international presence by integrating specialised travel businesses and established traveller communities.

The acquisition illustrates an emerging expansion model in the travel industry, in which companies acquire businesses with established customer communities and specialised experiences rather than building those networks entirely from scratch.

TravelTribe brings WeRoad an existing Swiss traveller community and a portfolio of sports-focused travel programmes, while gaining access to a broader international booking and distribution network.

However, the targeted €70 million in additional revenue does not represent income already generated by the TravelTribe acquisition.

Instead, it is a broader growth objective linked to WeRoad's future acquisition strategy, the full details of which have yet to be announced.