From Amalfi to Vienna and Rome, Anantara Celebrates 25 Years Across Eight European Destinations

Special Christmas and New Year 2027 programmes bring together winter markets, musical performances, Michelin-starred dining and wellness experiences as the hotel brand marks its silver jubilee.

Anantara Hotels & Resorts is preparing to conclude celebrations marking its 25th anniversary with a travel programme spanning eight hotels and resorts across seven European countries. Bringing together the festive spirit of Christmas and the arrival of 2027, the programme features experiences inspired by local heritage, culinary arts, music and wellness.

The participating destinations include Amalfi and Rome in Italy, Amsterdam in the Netherlands, Vienna in Austria, Marbella in Spain, Budapest in Hungary, Nice in France, and Dublin in Ireland. Each hotel will offer a programme reflecting the cultural identity of its city.

On Italy’s Amalfi Coast, Anantara Convento di Amalfi will host Christmas celebrations within a historic monastery dating back to the 13th century. The programme will feature a market showcasing local artisans, musical performances, candlelit experiences and dining evenings inspired by Italian cuisine.

In Vienna, Anantara Palais Hansen will invite guests to explore traditional Christmas markets and enjoy afternoon tea and a luxurious festive dinner. Meanwhile, Anantara Grand Krasnapolsky Amsterdam will host an expanded New Year’s Eve celebration for the first time, transforming its historic lobby into a setting for musical performances and social gatherings.

In Rome, Anantara Palazzo Naiadi is partnering with the Rome Opera House to present a programme inspired by The Nutcracker, featuring family activities and workshops for children, before welcoming the New Year with a rooftop celebration.

In Marbella, Spain, Anantara Villa Padierna Palace Resort will combine wellness experiences with family cooking workshops, while Anantara Plaza Nice will mark New Year’s Eve with celebrations overlooking the Bay of Angels on the French Riviera.

Budapest will showcase its winter traditions through Hungarian sweets and Christmas markets, while Anantara The Marker Dublin will celebrate Irish cuisine and local literature, culminating in a New Year’s Eve celebration on the hotel’s rooftop.

Founded in Thailand in 2001, Anantara is part of Minor Hotels and has a global portfolio of more than 50 hotels and resorts.

The programme reflects a growing trend among luxury hotels to transform the festive season from a simple accommodation occasion into a complete travel experience, connecting guests with the culture and traditions of each destination while creating additional opportunities for European cities to attract visitors during the winter season.