HMH Expands Sustainable Hospitality Initiatives Across Hotels in the UAE, Saudi Arabia and Jordan

Air-to-water technology, reduced plastic use and textile recycling are among the initiatives. The group is also strengthening employee training and regional cooperation to advance environmental practices.

Hospitality Management Holding (HMH), a hotel management group, has announced the expansion of sustainable hospitality practices across its hotel properties in the United Arab Emirates, Saudi Arabia and Jordan. The initiative involves integrating environmental and operational solutions aimed at conserving resources, reducing waste and strengthening social responsibility.

In a statement issued on November 5, 2026, the group said its initiatives include using devices that produce water from atmospheric humidity, eliminating single-use plastics and implementing programmes to recycle hotel textiles, helping reduce waste and improve resource efficiency.

These measures form part of an approach that integrates sustainability into the day-to-day operations of hotels, rather than limiting it to temporary environmental initiatives. Particular attention is being given to the management of water, energy and materials used in accommodation services, restaurants and hotel facilities.

The group's efforts extend beyond environmental considerations to include developing employees' skills through professional training programmes, initiatives focused on staff health and well-being, and community engagement. These efforts support teams across front-office operations, housekeeping, kitchens and management.

At the institutional level, HMH works with specialised hospitality sector organisations through platforms including the UAE Hospitality Sustainability Alliance, with the aim of exchanging expertise and supporting the adoption of more responsible hotel operating practices.

Founded in Dubai in 2003, the group manages several hotel brands, including Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels, catering to different segments of travellers.

These initiatives reflect growing interest across the regional hospitality sector in balancing the quality of the guest experience with operational efficiency and resource conservation.

The significance of these measures lies in translating sustainability concepts into practices that can be monitored across hotel properties. However, assessing their actual impact requires data showing the savings achieved in water and energy consumption, as well as the quantities of waste reduced or recycled.