The Moroccan city of Marrakesh was crowned with the “Golden Destination Award” for the year 2026, within the prestigious Grand Awards category, in recognition of its global excellence as an exceptional and integrated tourism model that offers the visitor a unique experience that combines ancient heritage and modern development.

Exceptional presence and integrated hospitality experience

“The Red City” won this grand award in recognition of its success in employing the elements of an authentic historical identity and developing a highly advanced tourist infrastructure, in addition to applying the highest standards of quality and environmental sustainability, and leading inspiring marketing strategies that strengthened its position at the forefront of the most attractive international destinations for visitors and travel makers around the world.

Implications for investment and global competitiveness

This deserved coronation reflects the strength of the hotel sector in Marrakesh and its diverse hospitality facilities, which contributes to raising occupancy rates, attracting major international investments, and activating tourism supply chains, consolidating the city’s position as a global icon that balances the protection of cultural heritage and sustainable tourism innovation.