Majid Al Futtaim was crowned with the Throne of Entertainment Award, one of the most prestigious entertainment awards, in honor of its pioneering role in redefining entertainment concepts and providing immersive and integrated experiences to visitors at the regional and international levels.

Operational innovation and integrated entertainment experiences

This well-deserved honor came in recognition of the excellence of the group’s entertainment destinations and cities. It has succeeded in establishing unprecedented standards that combine continuous innovation, superior operating quality, and diversity of recreational activities, which has enhanced its tourism appeal and its ability to attract millions of visitors from different age groups and regional and global markets.

Economic impact and revitalization of leisure tourism

This qualitative achievement contributes to enhancing the group’s contribution to the tourism and hospitality industry, by stimulating entertainment spending, activating the retail and dining sectors, and supporting sustainable economic development, which consolidates the leading position of “Majid Al Futtaim” as the premier maker of the happiest moments and an exceptional and inspiring entertainment destination in the region.