Dubai - UAE
The hospitality sector in Dubai is witnessing a remarkable shift in the behavior of travelers from the Gulf Cooperation Council countries, as these guests are spending longer periods, spending larger amounts, and choosing larger rooms and suites. At the Milo Palm Hotel, guests from the Gulf countries today constitute 45% of the nights’ stay, with Saudi Arabia, Kuwait, Qatar and Oman coming at the forefront of the regional markets.

Three or more nights and spending 20% above average

Gulf guests stay on average three nights or more, compared to two nights or less for other guests, spending approximately 20% more. Most of their reservations are for suites or larger rooms, as they usually travel as large families who place importance on space, privacy, and flexibility, which are factors that now affect the entire reservation decision.

The hotel is a destination in itself, not a starting point
This transformation is changing the traditional relationship between guest and hotel. While international travelers use the hotel as a starting point to explore Dubai, the hotel has become a destination in its own right for regional travelers on short breaks or local vacations. This experience is evident in the private beach, pool experiences, Milo Spa, sports club, and children's club, in addition to seven diverse restaurants and cafes that cater to different tastes.

What does this mean for Arab tourists and investors?

This transformation reflects a double opportunity for Arab tourists and investors alike. Gulf families are now finding in major hotels an alternative that combines the spaciousness of a private home and the services of full-service hotels, with equipped kitchens and approximately 30% wider spaces than standard rooms. As for Arab investors, the regional guest’s preference for long-stay stays and large suites indicates a growing demand for hybrid hospitality models that combine housing and hotel service, and it is a trend worth considering in light of the continued attractiveness of short-term travel within the region.