Amman - Jordan
The Jordanian tourism sector is entering a new competitive phase by betting on low-cost aviation programs as a main tool to expand the visitor base and attract new segments of international tourists. This initiative aims to reduce the total cost of arrival to the Kingdom, giving the traveler a greater margin for internal spending on hospitality services, restaurants, transportation, and tours in various destinations and archaeological sites.

Integrated steps to support the travel system and revitalize sectors

The Ministry of Tourism and Antiquities, through the Tourism Promotion Authority, is moving towards providing incentive facilities to low-cost airlines to operate regular routes to the airport. This trend helps support short-holiday tourism and weekend trips, which is necessarily reflected in raising occupancy rates in hotel facilities, and activating tourist buses, shops, and entertainment facilities in prominent destinations such as Petra, Wadi Rum, the Dead Sea, and Jerash.

In this context, Ayman Omar, President of the Jordanian Tourist Guides Association, stressed the importance of the government initiatives underway soon, explaining:
“The return of low-cost aviation and its support is one of the most prominent steps that the Ministry of Tourism and Antiquities is working on through the Tourism Promotion Authority, as previous experiences have proven the contribution of this type of aviation to increasing the number of tourists coming to the Kingdom.”

Promising investment opportunities and facilities for Arab tourists and investors

This policy constitutes a positive incentive for the Arab visitor looking for nearby and diverse destinations at a balanced total cost, as it allows him to plan multiple trips throughout the year to visit historical and therapeutic landmarks with greater flexibility. As for hotel investment and real estate development, the expected growth in the number of visitors enhances the demand for hotel rooms and innovative tourism experiences, which provides investors and businessmen with clear and stable indicators for expanding the establishment of new projects in the Jordanian hotel sector.