Riyadh - Kingdom of Saudi Arabia

The Deputy Emir of the Qassim Region, Prince Fahd bin Saad bin Faisal, on behalf of the Emir of the region, Prince Dr. Faisal bin Mishal bin Saud, sponsored the launch of the “Heart Society 2026” conference and the accompanying exhibition, which is organized by the Heart Patient Care Society coinciding with World Heart Day under the slogan “Your Heart is Fine”; The conference provides a scientific and research platform that brings together an elite group of doctors, consultants and health practitioners, along with major medical technology and pharmaceutical companies and representatives of the health insurance sector, with the aim of reviewing the latest treatment protocols and discussing mechanisms for early diagnosis and prevention of cardiovascular diseases in an integrated regulatory and interactive environment.

​Interactive sessions and scientific programs that enrich business tourism
​The program extends over two days with an intensive agenda that includes specialized workshops, medical lectures, and interactive awareness sections directed to health personnel and community members. During his field tour at the exhibition, the Deputy Emir of Qassim stressed the importance of integrating initiatives that combine medical knowledge and community awareness to stimulate healthy lifestyles. While Dr. Hatun Al-Hanaki, Chair of the Association’s Board of Directors, explained that the conference aims to build bridges of cooperation and constructive partnerships between the academic and health sectors. The influx of medical delegations and researchers from various cities and regions of the Kingdom contributes to stimulating meeting and conference tourism within the region, raising occupancy rates in hotel establishments, and activating hospitality services and logistical transportation designated for major specialized events.

​The diversity of activities is a vital component of the tourism scene in Qassim
​These events gain tangible tourism momentum by attracting business and conference tourism (MICE) leaders to Qassim, as they provide participants and delegations with the opportunity to explore the region’s rich heritage elements, ancient popular markets, and distinct environmental and tourist sites during the conference periods. The organization of these specialized events also enhances the position of Al-Qassim as a prominent destination capable of hosting major events throughout the year, in addition to its direct role in stimulating the retail, restaurant, and entertainment facilities sectors by meeting the requirements of visiting guests, and providing an integrated experience that combines scientific interest and discovery of authentic Saudi tourist destinations.