Owned by Egyptian businessman Kamel Abou Ali, the group aims to expand its hotel portfolio in Morocco to 2,800 rooms by the end of 2026 and plans to open a new 580-room resort in Sharm El Sheikh in 2027.
London – United Kingdom – Al-Rehla
Pickalbatros Hotels & Resorts, owned by Egyptian businessman Kamel Abou Ali, is participating in World Travel Market London 2026 (WTM London), taking place at ExCeL London from November 3 to 5, as part of the group's efforts to strengthen its international presence and expand commercial relationships with global tour operators and travel companies.
The participation coincides with preparations to reopen the Palmeraie Golf Palace hotel in Marrakech, Morocco, during November 2026, alongside plans to launch a new resort in Sharm El Sheikh, Egypt, in the first quarter of 2027.
Upcoming Hotel Reopening in Marrakech
Kamel Abou Ali announced that the group is preparing to celebrate the reopening of Palmeraie Golf Palace in Marrakech by the end of November 2026, as part of its ongoing expansion in Morocco's hospitality sector.
The hotel features 324 rooms and suites and is located in Marrakech's Palmeraie district, an area known for its resorts and tourism facilities.
Abou Ali stated that the group aims to increase its hotel capacity in Morocco to approximately 2,800 rooms by the end of 2026, reflecting its continued investment and expansion strategy in the Moroccan market.
New 580-Room Resort Planned for Sharm El Sheikh
Meanwhile, Mohamed Eid Soliman, Regional Marketing Director at Pickalbatros Hotels & Resorts, revealed that the group is preparing to open a new resort in the Hadaba area of Sharm El Sheikh.
According to Soliman, the planned property will feature 580 rooms, with the opening targeted for the end of the first quarter of 2027.
The development will further expand Pickalbatros' hospitality portfolio in one of Egypt's leading Red Sea tourism destinations.
Strengthening International Partnerships at WTM London
Soliman emphasized the importance of the group's participation in WTM London, describing it as one of the world's leading professional gatherings for the travel and tourism industry.
The exhibition brings together international travel companies, major hotel groups, tour operators, and hospitality technology providers, creating opportunities to develop business relationships and explore new markets.
Pickalbatros' participation provides a platform to engage with international partners, showcase its hotel portfolio across Egypt and Morocco, and introduce upcoming hospitality projects to representatives of global tourism markets.
The group continues to develop its hospitality operations through the management and development of hotels and resorts, focusing on major tourism destinations in Egypt and Morocco.
Its presence at WTM London 2026 offers an opportunity to highlight recent developments across its hotel portfolio and present its expansion plans for the coming years.
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