Sharm El Sheikh to Host International Resort Revenue Management Forum in February 2027

Hospitality and technology experts will discuss package pricing, profitability and ancillary revenue, with specialists from the Egyptian Hotel Association and HSMAI participating.

Sharm El Sheikh, Egypt, will host the third edition of the Resorts Revenue Council on February 10, 2027, at SUNRISE Arabian Beach Resort, bringing together hospitality executives and specialists in revenue management and hotel technology to explore strategies for improving resort pricing and profitability.

IDeaS, a SAS company specialising in revenue management solutions, announced that it will organise the forum with the participation of experts from the Egyptian Hotel Association and Hospitality Sales and Marketing Association International (HSMAI) in Egypt.

The forum will focus on commercial challenges facing resorts, particularly pricing all-inclusive stays, holiday packages and additional services, alongside demand forecasting and managing different lengths of stay and booking patterns.

Discussions will also examine how resorts can balance occupancy rates, average room rates and overall profitability, while assessing the contribution of restaurants, wellness facilities and entertainment activities to total guest revenue.

Sanjay Nagalia, Co-founder and Chief Operating and Technology Officer of IDeaS, highlighted the complexity of commercial decision-making in resort operations and emphasised the importance of incorporating operators' expertise into the development of technology solutions. The upcoming edition aims to facilitate knowledge exchange and identify hospitality operators' evolving requirements for revenue management systems.

IDeaS provides AI-powered revenue management solutions, with more than 34,000 installations worldwide.

Resorts face commercial challenges that differ from those of traditional hotels, largely because their revenue streams extend beyond accommodation to restaurants, leisure activities, wellness services and entertainment.

A resort may achieve high occupancy without maximising profitability if operating costs and the contribution of ancillary services are not properly assessed.

This highlights the importance of integrated revenue management tools that combine pricing strategies, demand analysis and cost evaluation, rather than relying solely on room rates as a measure of financial performance.