Madrid - Spain
In the heart of the Spanish capital, the Brach Madrid Hotel opens its doors as an architectural and hotel masterpiece that embodies a combination of history and contemporary luxury. It is located in Building No. 20 on the famous “Gran Via” street, placing its guests within walking distance of the most prominent cultural and historical landmarks and luxury shopping destinations in the city.

A design that sums up history, signed by Philippe Starck

The building dates back to 1922, when it was the site of the historic “Maserano Palace” and home to the most famous photojournalism studios. International designer Philippe Starck reimagined the interior spaces, inspired by the atmosphere of Madrid in the 1920s. The hotel includes 57 luxurious rooms and suites, mixing mahogany wood, handcrafted leather and terracotta details, in addition to a French restaurant led by Executive Chef Adam Bin Talha, and a wellness center extending over an area of ​​400 square meters with an indoor swimming pool in a design dominated by white and gold colors.

Investment attractiveness and an exceptional experience for the Arab traveler
The opening of “Barrack Madrid” represents an ideal choice for Arab and Gulf tourists looking for luxury tourism that combines the luxury of design and the enjoyment of walking in the heart of European historical neighborhoods. The brand's commercial expansion into Paris, Madrid and Rome (scheduled for 2027) also reflects promising opportunities for Arab investors in the elite hospitality sector and innovative hotel solutions based on employing heritage assets capable of achieving high operating returns.