London - Britain
The British group IHG Hotels and Resorts has strengthened its presence in Jordan by signing a franchise agreement with Bin Al-Ameed Company to develop a new 50-room hotel on Airport Road in Amman. The project takes its architectural character from the cultural identity of coffee and local authenticity, benefiting from a strategic location that witnesses rapid urban and commercial growth that facilitates movement for visitors and travelers.

An investment and strategic expansion partnership

The new project joins the group's portfolio, which operates eight hotels in Jordan, relying on extensive international experience that includes more than a million rooms around the world. This step represents a qualitative transformation for Bin Al-Ameed Company by transferring its commercial success spanning half a century to the hospitality and hotel balconies sector in cooperation with a prestigious international brand.

Haitham Matar, President of IHG Hotels & Resorts for India, the Middle East and Africa, confirmed that Jordan is consolidating its position as a promising environment for long-term tourism growth, thanks to national plans to develop the sector and the multiplicity of visitor segments.

Exceptional opportunities for the Arab traveler and investor
The hotel provides an ideal choice for the Arab tourist and businessman thanks to its location close to the airport and the combination of authenticity and modern services. As for the Gulf investor, this step confirms the stability of the Jordanian hospitality market and its attractiveness for hotel investments in the areas surrounding vital transportation arteries.