Damascus - Syria
The activities of the first edition of Syria Travel Show 2026 opened today at the Dama Rose Hotel in Damascus, with the participation of officials, investors, airlines, hotels, tour operators and cultural institutions, in an event that once again puts Syrian tourism in front of business markets and regional partnerships.
The exhibition continues until September 30, under the auspices of the Syrian Ministry of Tourism, and includes a specialized exhibition, discussion sessions, and direct meetings between companies, with the participation of more than 30 exhibitors and 20 speakers, with expectations of receiving more than 5,000 visitors.

The investment goes beyond hotels

The discussion is not limited to increasing the number of visitors, but extends to developing hotels, resorts, tourist properties and infrastructure, in addition to attracting capital and strengthening partnership between the public and private sectors.
The aviation sector is also strongly present in the program, with sessions discussing reconnecting Syria with foreign markets with the participation of representatives of Syrian Airlines, Flynas, and Flysham, in a file that is considered essential for any tourism expansion during the next stage.

A platform to revive tourism and hospitality
Speaking about the objectives of the event, Aziz Luxa, managing partner of the Mangosteen Company for organizing exhibitions and conferences, said that the forum represents the first event of its kind in the new Syria, and constitutes a platform for reviving and strengthening the travel, tourism, culture and hospitality sectors, in addition to exploring Syrian destinations, hotel brands and investment opportunities.

What awaits the Arab traveler?

For Arab tourists, the importance of the event does not stop at the three days of the exhibition. The return of airlines and tour operators, along with the development of hotels and services, could contribute to facilitating access to Damascus and other cities and re-including more historical and cultural sites within Arab travel programmes.

Testing begins after the doors close

The true value of the Syria Travel Show will appear after the exhibition ends; When it becomes clear whether the meetings will turn into actual projects, operating contracts, aviation partnerships, and new investments.
Syria has a great historical and cultural asset, but transforming this asset into a competitive tourism product requires developing accommodation, transportation, services, and infrastructure. These are the files that the exhibition places at the forefront of discussion today.